Copywriter
Education:
Minimum AA Degree or Baccalaureates Degree preferred in the field or in a related area
Responsibility:
Copywriter is responsible for creating, proofing and editing various forms of copy for use in literature, online and video media. Must have the ability to research and understand a wide range of technical topics referring to the automotive aftermarket industry, specifically engine performance products. This individual will work closely with in the Advertising Department and with the Engineering and Technical Departments in order to translate product changes for use in various materials. Copywriter should have a track record of producing interesting, exciting, concise and accurate copy for consumer and retailer audiences. Must have the ability to communicate highly technical information to the general public in a reader-friendly manner.
Copywriter will rely on Engineering Release Notes, brainstorming and pre-established guidelines to perform the functions of the job. Will also need to perform a variety of tasks as requested. These tasks will include basic use of graphic design applications as needed. This individual will need to work under general supervision and will report to the Director of Advertising.
- Writing clear, persuasive, original copy for use in advertisements and marketing materials
- Writing technical short and long product descriptions for use in various catalogs and databases
- Meeting with Engineering and Sales teams to discuss product requirements and expectations
- Develop knowledge of various product lines
- Assist in proofreading and editing documents company wide
- Compose Press Releases and Media Blasts
- Compose exciting copy for use in advertisements
- Work in a close-knit partnership with the Advertising personnel to generate workable concepts and ideas
- Ability to network with media for editorial and PR inclusion
- Assist with internal newsletter production
- Keep up to date with popular industry culture and trends
- Helping to build and maintain reference library for copy group
- Perform other duties as assigned
Experience:
Journalism experience a plus
Working knowledge of Microsoft Office Excel and Word
Working knowledge of QuarkXPress a plus
Working knowledge of the Macintosh OS software
Valid CA driver?s license and good driving record
Contact:
Fax resume to (310) 781.2222 ext.2938 or e-mail: eblakely@edelbrock.com E.O.E. |
