- Rod Hall Performance Shocks Feature Edelbrock’s Patented ‘Ricor IAS’ Technology
TORRANCE, Calif. (July 16, 2002) – Off-road racing legend Rod Hall knows a thing or two about shocks...especially on Hummers. That’s why Hall, the winner of 150-plus off-road races, uses Edelbrock’s patented Ricor IAS system on his own line of performance shocks for the new Hummer H2. This is the first in a line of performance aftermarket products being developed by Hall for the H2.
"I needed the best for my line of performance products," said Hall. "When it comes to shock technology, Edelbrock’s Ricor system is the best. That’s why they are incorporated into our own performance shocks."
The Edelbrock Ricor Inertia Active Valve System delivers super steering response around turns with a smooth ride over rough roads. The exclusive design switches instantly between a firm and a soft circuit to offer superior handling and a comfortable ride.
"We’re thrilled to be exclusively associated with Rod Hall," said Vic Edelbrock, president and CEO of Edelbrock Corporation. "Rod’s an icon in the off-road realm and his work with Hummers is legendary. We’re honored he’s using our shock technology to improve the ride and handling of the H2."
Founded in 1938 by Vic Edelbrock Sr., Torrance, Calif.-based Edelbrock Corporation (NASDAQ NM: EDEL) is recognized as one of the nation’s premier designers, manufacturers and distributors of performance parts for the automotive and motorcycle aftermarket and is a driving force in the $25 billion specialty equipment industry. In addition to four production facilities in Torrance, the company owns and operates a "state-of-the art" foundry, plus a motorcycle carburetor manufacturing facility in San Jacinto, Calif.
Edelbrock’s core product line of performance-enhancing engine, suspension and exhaust system parts, which make up The Total Power Package®, are made in the USA. Edelbrock is also a manufacturer of racing products and a major contingency sponsor of several racing organizations, including NASCAR and the NHRA. Edelbrock Corp. _ 2700 California St. _ Torrance, CA _ 90503 _ 310/781-2222
Edelbrock Corp. • 2700 California St. • Torrance, CA • 90503 • (310) 781-2222
Contact:
Bill Groak, Pacific Communications Group
(310) 224-4940 (bgroak@paccomgrp.com)
