| POPULAR EDELBROCK MANIFOLDS, VALVE COVERS & WATER PUMPS SHINED AT SEMA WITH BRIGHT, NEW, DURABLE HIGH-TECH ENDURASHINE™ COATING | |||||||||
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TORRANCE, Calif. (Nov. 18, 2004) - The Edelbrock booth at the recent SEMA Show was shinning…literally. That's because the company introduced a line of popular manifolds, valve covers and water pumps there with EnduraShine™, a new, high-tech, super-durable coating with an aluminum-looking show-quality shine. Unlike traditional polished or chromed finishes, EnduraShine will not oxidize or fade, and cleans easily. "Many of our most popular intakes, valve covers and water pumps are now available with this incredible finish," said Edelbrock CEO/President Vic Edelbrock. "EnduraShine-coated products will last longer than other finishes and are priced so everyone can afford them. They cost a lot less than traditional polishing and look great!" According to Edelbrock, the EnduraShine coating is an environmentally friendly process that uses a three-step Vacuum Metalizing Process technology which includes a base coat, aluminum coat and a top coat to protect the glossy finish for a shine that lasts. Now you can get the look you want with genuine Made-in-America quality from Edelbrock. Elite breathers and air cleaners also feature the EnduraShine finish.
Founded in 1938 by Vic Edelbrock Sr., Torrance, Calif.-based Edelbrock Corp. (NASDAQ NM: EDEL) is celebrating its 67th anniversary of manufacturing and marketing the highest quality aftermarket performance automotive and motorcycle products. Edelbrock's ever-expanding product line now features more than 8,100 performance products for domestics and imports, including nitrous systems, fuel rails, throttle bodies, exhaust headers, camshafts, fuel pumps, aluminum manifolds, turbos, exhaust systems, suspension and shocks, EFI systems, aluminum cylinder heads, water pumps, crate engines, brake and fuel lines and fluid transfer products. Edelbrock also manufactures aftermarket parts for Harley-Davidson and other motorcycles, plus ATVs. Edelbrock is recognized as a driving force in the $29 billion specialty equipment industry. In addition to four production facilities in Torrance, the company owns and operates a state-of-the art foundry in San Jacinto, Calif. Edelbrock's core product line of performance-enhancing engine, suspension and exhaust system parts, which make up The Total Power Package®, are made in the USA. Edelbrock is also a manufacturer of racing products and a sponsor of several racing organizations, including NASCAR, the NHRA and the PRO-Edelbrock Race Series. Edelbrock Corp. • 2700 California St. • Torrance, CA • 90503 • (310) 781-2222 |
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©2004 Edelbrock Corporation