Media Center
POPULAR EDELBROCK MANIFOLDS, VALVE COVERS & WATER PUMPS DEBUT AT SEMA WITH BRIGHT, NEW, DURABLE HIGH-TECH ENDURASHINE™ COATING

FOR IMMEDIATE RELEASE

Contact(s):
Jack Mayberry, Edelbrock: (310) 781-2222, ext. 2812 (jmayberry@edelbrock.com)
Bill Groak, Pacific Communications Group: (310) 224-4940 (bgroak@paccomgrp.com)
 

*Click on photo to download
high-res image

*Click on photo to download
high-res image

*Click on photo to download
high-res image

*Click on photo to download
high-res image
Back to 2004 Media Center - Sema Edition

TORRANCE, Calif. (Nov. 1, 2004) - The Edelbrock booth at the SEMA Show (#22243) will be shinning…literally. That's because the company is introducing a line of popular manifolds, valve covers and water pumps with EnduraShine™, a new, high-tech, super-durable coating with an aluminum-looking show-quality shine. Unlike traditional polished or chromed finishes, EnduraShine will not oxidize or fade, and cleans easily.

"Many of our most popular intakes, valve covers and water pumps are now available with this incredible finish," said Edelbrock CEO/President Vic Edelbrock. "EnduraShine-coated products will last longer than other finishes and are priced so everyone can afford them. They cost a lot less than traditional polishing and look great!"

According to Edelbrock, the EnduraShine coating is an environmentally friendly process that uses a three-step Vacuum Metalizing Process technology which includes a base coat, aluminum coat and a top coat to protect the glossy finish for a shine that lasts. Now you can get the look you want with genuine Made-in-America quality from Edelbrock.

Elite breathers and air cleaners also feature the EnduraShine finish.

Edelbrock Manifolds with EnduraShine Finish
Performer EPS #2701 (with EnduraShine Finish #27014)
Performer Vortec #2116 (with EnduraShine Finish #21164)
Performer RPM #7101 (with EnduraShine Finish #71014)
RPM Air-Gap #7501 (with EnduraShine Finish #75014)
RPM Air-Gap #7516 (with EnduraShine Finish #75164)
RPM Air-Gap #7521 (with EnduraShine Finish #75214)
RPM Air-Gap #7561 (with EnduraShine Finish #75614)
Performer 2-O #2161 (with EnduraShine Finish #21614)
Performer 289 #2121 (with EnduraShine Finish #21214)

Edelbrock Water Pumps with EnduraShine Finish
S/B Chevy 1956-68 Short Style #8810 (with EnduraShine Finish #88104)
S/B Chevy 1969-88 Long Style #8811 (with EnduraShine Finish #88114)
S/B Chevy 1987-94 Reverse Rotation #8881 (with EnduraShine Finish #88814)
B/B Chevy 1965-68 Short Style #8850 (with EnduraShine Finish #88504)
B/B Chevy 1969-90 Long Style #8851 (with EnduraShine Finish #88514)
S/B Ford 289, 302, 351 #8841 (with EnduraShine Finish #88414)

Edelbrock Elite Valve Covers with EnduraShine Finish
Elite Low SB Chevy #72482
Elite Tall SB Chevy #42492
Elite Tall SB Ford #42602
Elite Valve Cover Breather, Push in Style #42042
Elite Air Cleaner 14" x 3" #42072

Founded in 1938 by Vic Edelbrock Sr., Torrance, Calif.-based Edelbrock Corp. (NASDAQ NM: EDEL) will soon celebrates its 67th anniversary of manufacturing and marketing the highest quality aftermarket performance automotive and motorcycle products.

Edelbrock's ever-expanding product line now features more than 8,100 performance products for domestics and imports, including nitrous systems, fuel rails, throttle bodies, exhaust headers, camshafts, fuel pumps, aluminum manifolds, turbos, exhaust systems, suspension and shocks, EFI systems, aluminum cylinder heads, water pumps, crate engines, brake and fuel lines and fluid transfer products. Edelbrock also manufactures aftermarket parts for Harley-Davidson and other motorcycles, plus ATVs.

The Edelbrock Corporation is a founding member of SEMA, and was integral to the organization's creation in 1963, and Vic Edelbrock Jr. is a past president of SEMA. The two organizations have witnessed tremendous growth and success side-by-side in the automotive aftermarket.

Edelbrock is recognized as a driving force in the $29 billion specialty equipment industry. In addition to four production facilities in Torrance, the company owns and operates a state-of-the art foundry in San Jacinto, Calif.

Edelbrock's core product line of performance-enhancing engine, suspension and exhaust system parts, which make up The Total Power Package®, are made in the USA. Edelbrock is also a manufacturer of racing products and a sponsor of several racing organizations, including NASCAR, the NHRA and the PRO-Edelbrock Race Series.

Edelbrock Corp. • 2700 California St. • Torrance, CA • 90503 • (310) 781-2222


©2004 Edelbrock Corporation