- 2004-05 RUSSELL AUTOMOTIVE PERFORMANCE CATALOG NOW ONLINE
FOR IMMEDIATE RELEASE
Contact(s):
Contacts: Carol Yohe, Russell (310) 781-2222, ext. 2707 (cyohe@edelbrock.com)
Bill Groak, Pacific Communications Group (310) 224-4940 (bgroak@paccomgrp.com)
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Just like the printed catalog, the online version is cleanly divided up into product categories. The 2004-05 edition features increased selections for sport compact cars, including items such as brake lines, fuel lines and other specialty fittings, plus the enhanced layout clearly ties the images, specs and product details together.
"The online version of the Russell Automotive Catalog looks a lot like the printed version and is very simple to navigate," said Steve Whipple, vice president of sales. "Consumers can retrieve information quickly from any area of the site because categories are broken out in a way so viewers can easily see what's available. Plus, the online version will be updated periodically, offering consumers the latest product news."
Russell has expanded its coverage in 2004-05 to several product areas, including specialty adapter fittings, with new part numbers in the 45° flare to pipe and 90° flare to pipe fittings, plus more SAE brake adapter fittings than ever before. There're more brake line and fuel line offerings, as Russell delivers more of its reliable and durable lines to professionals and enthusiasts.
And now all the information is available by simply visiting www.russellperformance.com or by clicking on the Russell website link at www.edelbrock.com.
Russell is best known for supplying its advanced fluid systems for high-performance street applications, marine and racing-everything from NASCAR to NHRA-for more than 25 years. Russell is also a leader in brake rotors, brake lines and related components for Harley-Davidson and other leading brands of motorcycles. An integral part of the Edelbrock "Fun Team," Russell has its own engineering and state-of the-art quality control departments at its facility in Torrance, Calif.
According to Edelbrock President and CEO Vic Edelbrock, "Russell has an ever-growing line of top quality automotive plumbing components, and gives our customers access to the very best quality and technology for their vehicles, whether they're using them on the highway or the speedway."
Founded in 1938 by Vic Edelbrock Sr., Torrance, Calif.-based Edelbrock Corp. (NASDAQ NM: EDEL) is celebrating its 66th anniversary of manufacturing and marketing the highest quality aftermarket performance automotive and motorcycle products.
Edelbrock's ever-expanding product line now features more than 8,100 performance products for domestics and imports, including nitrous systems, fuel rails, throttle bodies, exhaust headers, camshafts, fuel pumps, aluminum manifolds, turbos, exhaust systems, suspension and shocks, EFI systems, aluminum cylinder heads, water pumps, crate engines, brake and fuel lines and fluid transfer products. Edelbrock also manufactures aftermarket parts for Harley-Davidson and other motorcycles, plus ATVs.
Edelbrock is recognized as a driving force in the $29 billion specialty equipment industry. In addition to four production facilities in Torrance, the company owns and operates a state-of-the art foundry in San Jacinto, Calif.
Edelbrock's core product line of performance-enhancing engine, suspension and exhaust system parts, which make up The Total Power Package®, are made in the USA. Edelbrock is also a manufacturer of racing products and a sponsor of several racing organizations, including NASCAR, the NHRA and the PRO-Edelbrock Race Series.
Edelbrock Corp. • 2700 California St. • Torrance, CA • 90503 • (310) 781-2222
