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EDELBROCK UNVEILS REDESIGNED WEB SITE
New design makes www.edelbrock.com easier, faster to navigate
 
Contact(s):
Jeff L. Thompson, Edelbrock: (310) 972-2701 (jthompson@edelbrock.com)
Jan Dwyer, Schiefer Media: (714) 241-1116 (jan@schiefermedia.com)
 

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TORRANCE, Calif. (May 25, 2005) - "Take it for a test drive and you'll see it's a lot faster and much, much easier to use."

Sounds like the latest Edelbrock performance product, but actually it's Edelbrock's Web site, www.edelbrock.com, which just got a tune-up. Already a highly popular destination for high-performance enthusiasts, the Web site has been retooled, making it easier to find products, tech info and the latest company news.

"Edelbrock.com has always been the best resource for the most current information on Edelbrock products and news," said Steve Whipple, Edelbrock vice president of sales, "but now there's even more product highlights, including the roar of our new Sound Deflection Technology mufflers." Whipple added that all product categories are now listed on the site and viewers can browse through huge categories such as manifolds to easily find specific applications for a broad array of makes and models.

"Now you can simply browse product categories by car or truck manufacturers such as Ford, Chevy and Mopar, and be instantly linked to a page of product listings for those vehicles," Whipple said. "No matter the product category, viewers will get there faster, easier and there will be more information."

The Edelbrock Web site features thousands of products for off-road, racing, street rods, trucks, street performance and sport compacts. Product categories include nitrous, electronic fuel injection systems, manifolds for street and strip, shocks, cylinder heads, exhaust components, fuel pumps, carbs, camshafts, crate engines and more.

Among the hundreds of new products for 2005 are two types of product coating: heat-resistant Ti-Tech™ and EnduraShine™, which delivers an aluminum-looking show-quality shine. Other new products on the site include Edelbrock's diesel truck exhaust system featuring a revolutionary chambered muffler design, and the Vic Edelbrock Signature Series limited edition 383 crate engine.

Viewers to www.edelbrock.com can also purchase the just-released book about the Edelbrock company and family called, "Edelbrock: Made in USA," written by veteran automotive journalist Tom Madigan.

ABOUT EDELBROCK

Founded in 1938 by Vic Edelbrock Sr., Torrance, Calif.-based Edelbrock Corp. is celebrating its 67th anniversary of manufacturing and marketing the highest quality aftermarket performance automotive and motorcycle products.

Edelbrock's ever-expanding product line now features more than 8,100 performance products for domestics and imports, including nitrous systems, fuel rails, throttle bodies, exhaust headers, camshafts, fuel pumps, aluminum manifolds, turbos, exhaust systems, suspension and shocks, EFI systems, aluminum cylinder heads, water pumps, crate engines, brake and fuel lines and fluid transfer products. Edelbrock also manufactures aftermarket parts for Harley-Davidson and other motorcycles, plus ATVs.

Edelbrock is recognized as a driving force in the $31 billion specialty equipment industry. In addition to four production facilities in Torrance, the company owns and operates a state-of-the art foundry in San Jacinto, Calif.

Edelbrock's core product line of performance-enhancing engine, suspension and exhaust system parts, which make up The Total Power Package®, are made in the USA.

Edelbrock is also a manufacturer of racing products and a sponsor of several racing organizations, including NASCAR, the NHRA and the PRO-Edelbrock Race Series.

Edelbrock Corp. • 2700 California St. • Torrance, CA • 90503 • (310) 781-2222


©2004 Edelbrock Corporation