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EDELBROCK MAKES MARKETING MATERIALS AVAILABLE TO INCREASE
DEALER SALES

More than 30 catalogs, flyers and brochures highlight company's extensive performance product line
 
Contact(s):
Jeff L. Thompson, Edelbrock: (310) 972-2701 (jthompson@edelbrock.com)
Jan Dwyer, Schiefer Media: (714) 241-1116 (jan@schiefermedia.com)
 

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TORRANCE, Calif. (June 29, 2005) - The "Fun Team" at Edelbrock Corporation has created a good way for retailers to boost sales: an expanded collection of free marketing material highlighting the company's extensive line of products. The Torrance, Calif.-based maker of high-performance parts is now providing distributors with more than 30 high-quality, full-color product brochures, catalogs and flyers to give to consumers and increase sales.

"In addition to our popular 2005 Performance Product Catalog, retailers can use these additional sales pieces to showcase Edelbrock products such as crate engines, gaskets, mufflers, shocks and suspension, cylinder heads, water pumps and more to improve sales," said Steve Whipple, Edelbrock vice president of sales.

Retailers can order the free sales tools by contacting their local WD.

"By utilizing our sales materials, distributors can help their customers make educated choices on what performance products to buy," said Whipple. "Everyone benefits!"

ABOUT EDELBROCK

Founded in 1938 by Vic Edelbrock Sr., Torrance, Calif.-based Edelbrock Corp. is celebrating its 67th anniversary of manufacturing and marketing the highest quality aftermarket performance automotive and motorcycle products.

Edelbrock's ever-expanding product line now features more than 8,100 performance products for domestics and imports, including nitrous systems, fuel rails, throttle bodies, exhaust headers, carburetors, mufflers, camshafts, fuel pumps, aluminum intake manifolds, turbos, exhaust systems, suspension and shocks, EFI systems, aluminum cylinder heads, water pumps, crate engines, brake and fuel lines and fluid transfer products. Edelbrock also manufactures aftermarket parts for Harley-Davidson and other motorcycles, plus ATVs.

Edelbrock is recognized as a driving force in the $31 billion specialty equipment industry. In addition to four production facilities in Torrance, the company owns and operates a state-of-the art foundry in San Jacinto, Calif.

Edelbrock's core product line of performance-enhancing engine, suspension and exhaust system parts, which make up The Total Power Package®, are made in the USA. Edelbrock is also a manufacturer of racing products and a sponsor of several racing organizations, including NASCAR, the NHRA and the PRO-Edelbrock Race Series.

Edelbrock Corp. • 2700 California St. • Torrance, CA • 90503 • (310) 781-2222


©2004 Edelbrock Corporation