For Immediate Release

For Editorial and Media Relations Contact:
Jason Snyder
VP, Marketing
(310) 781-2222 ext. 2915

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TORRANCE, CA - Edelbrock, a leader in the automotive aftermarket, and, the largest video sharing service for automotive and motorcycle enthusiasts, have announced the "Passion for Performance" video contest.

For three weeks in August, contestants will upload 30-second videos showing their "Passion for Edelbrock Performance."On August 28th, the entire community will begin voting on the submitted videos. The staff and the Edelbrock team will also vote considering quality, creativity and relevance to the contest theme for determining the final results. The top-ten winners will receive a prize package of Edelbrock apparel and merchandise worth $250. The grand prize winner will receive that same package plus a $2,500 gift certificate for Edelbrock product. In addition, their video may be used to create an Edelbrock television commercial to air nationally on Spike TV.

Vic Edelbrock, President and CEO of Edelbrock Corporation, commented, "We are excited about this contest. It gives us another channel to communicate the message that Edelbrock is passionate about performance. Customer feedback has always been important to us and this is an excellent forum."

"Edelbrock started making parts 70 years ago because there was a need from the community for performance," said James Schiefer, President/CEO of Schiefer Media, Inc., Edelbrock's PR firm. "The need for performance still exists and Edelbrock's ability to dialogue with the community is still just as important. enables the consumers to express their passion for performance and celebrates Edelbrock's ability to deliver it."

"We are proud to partner with a company such as Edelbrock," said Adam Bruce, Co-Founder of "Our community will definitely be eager to respond to this contest. One might be surprised to see the quality of videos that are going to be submitted. We are looking forward to the results."

Entry information as well as rules and regulations can be found online


Founded in 1938, Torrance-based Edelbrock Corp. is recognized as one of the nation's premier designers, manufacturers and distributors of performance replacement parts for the automotive and motorcycle after markets. For more information please visit us at


StreetFire is the first and largest UGC (User Generated Content) video sharing service that specifically caters to car and motorcycle enthusiasts. The Motorsport Library consists of more than one hundred thousand UGC motorsport videos growing at a rate of hundreds a day. Approx 3 Million Unique visitors a month watch more than a million videos every day on the site. StreetFire, INC is based in Los Angeles, CA USA. For more information contact Adam Bruce at (404) 355-6891, or visit

Edelbrock, LLC. .:. 2700 California St. Torrance CA. 90503