For Immediate Release
Contacts:

For Editorial and Media Relations Contact:
Jason Snyder
VP, Marketing
jsnyder@edelbrock.com
(310) 781-2222 ext. 2915

Click Here to download the Word® version

NEW 325-Page Book, 'EDELBROCK: MADE IN USA, On Sale Now

TORRANCE, CA - From the board tracks to the dry lakes, to the modern manufacturing facilities of Edelbrock Corporation today, this beautiful, hard bound book tells the history of the performance aftermarket industry as it unfolds around Vic Edelbrock Sr. and many other pioneers of performance. Names like Wally Parks, Alex Xydias, Ed Iskendarian and Ed Pink are intertwined in the story about the beginnings of the Edelbrock Equipment Company in the late 1930s.

Veteran automotive journalist, Tom Madigan, spent three years interviewing these pioneers, traveling with the Edelbrock family and researching the history of not only the industry but of racing in Southern California. The story begins with Vic Sr.'s family and their journey to California from Kansas, then quickly transcends into the stories that spawned a giant performance industry. Finishing with a tribute to wife of Vic Jr., Nancy Edelbrock, this book spans the decades through the good times and the bleak times of the automotive timeline.

Weighing in at 5 lbs., "Edelbrock: Made in USA" is loaded with photos that have never been seen by the public until now. Collected from several hundred sources, original photographs came from Wally Parks, the personal archives of Vic Edelbrock Jr., past employees, friends of the Edelbrock family and many more. Photographs came straight from the bulletin board of Vic Sr.'s club, the Roadrunners. In fact, the original tacks were still hanging on in some cases!

"Competition and the quest for speed became a part of automobile heritage about the time the second car was built," said author Madigan. "Just as the name Ferrari is synonymous with sports car and Harley-Davidson is with motorcycles, Edelbrock has come to define a culture - The American automotive tinkerer who turns simple ideas into high tech, high-performance technology."

"I am, of course, very proud of what my dad, my family and all the many Edelbrock employees have accomplished over the last 71 years," said Vic Edelbrock Jr., president and CEO of Edelbrock Corporation. "Our story is the story of American ingenuity, the love of mechanical things and going fast. The world has changed many times since my dad first drove his '32 Ford roadster across the dry lakes of So Cal and Edelbrock has changed with it. It's been quite an adventure and I think people will really enjoy reading it." Edelbrock: Made in USA is available in hardbound edition #0327 standard or #0327A personally autographed by Vic Edelbrock, Jr. ($15.95 + tax, s/h). Limited edition leather bound with collectible die-cast replica of the original Edelbrock '32 Ford is also available ($150.95 + tax, s/h).

For more information please visit http://store.edelbrock.com/.

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ABOUT EDELBROCK

Founded in 1938, Torrance-based Edelbrock, LLC is recognized as one of the nation's premier designers, manufacturers and distributors of performance replacement parts for the automotive and motorcycle after markets. For more information please visit us at www.edelbrock.com