For Immediate Release
Contacts:

For Technical Product Information Contact:
Smitty Smith
Technical Sales Coordinator
smitty@edelbrock.com
(310) 991-7744

For Editorial and Media Relations Contact:
Jason Snyder
National Sales Manager
jsnyder@edelbrock.com
(310) 781-2222 ext. 2915

Click Here to download the Word® version

Click Here to Download High Res Image

Edelbrock Provides Liquid Performance and Protection
with Performance Engine Lubricants

TORRANCE, CA (December 21, 2010) - Edelbrock, known for pioneering the Total Power Package combination of performance building components, has released a line of performance engine lubricants to protect these critical engine components. This new line of engine lubricants offers a variety of break-in oils, oil additives and synthetics. Edelbrock solicited Torco Advanced Lubricants to develop an offering of break-in oils, additives, and synthetics that meet the strict performance demands and durability requirements of their research and development team.

Edelbrock Chairman, Vic Edelbrock states, "We developed our performance lubricants to provide our customers with proper lubrication in today's high performance engines. Over the past ten years a lot has changed in the conventional oils available on the shelf at your local parts store. Key ingredients have been stripped from these oils, creating lubrication deficiencies in high performance applications. Edelbrock Performance Engine Lubricants are blended with the right ingredients for traditional hot-rods and modern performance vehicles. There is no single oil that can cover the market, so we're giving our customers the variety needed to protect their investment."

Edelbrock Performance Engine Lubricants are available in a variety of blends, including 10w40 petroleum base or full synthetic zinc enhanced formulas; 5w30 with Cat-Safe™ protection for late-model domestic and import vehicles; Premium Break-in for proper protection in new or rebuilt engines at start-up; Engine Oil Supplement with zinc additive puts the performance back into conventional motor oils and treats up to six quarts; Edelbrock Engine Assembly Lube provides professional grade engine assembly lubrication of critical build components in a consumer friendly package.

    Features include:
  • Available in a variety of blends to meet the demands of traditional and late-model performance engines
  • All Edelbrock Performance Engine Lubricants exceed strict API standards
  • Available in 10w40 or 5w30 synthetic, 10w40 petroleum with zinc additive, Break-In oil with zinc, Engine Oil Supplement with zinc, and Assembly lube
  • Color coded bottles make choosing the right lubrication an easy process
  • All Edelbrock Performance Engine Lubricants are 100% Made in The USA

For more information, visit: www.Edelbrock.com

ABOUT EDELBROCK

About Edelbrock Founded in 1938, Torrance-based Edelbrock, LLC is recognized as one of the nation's premier designers, manufacturers and distributors of performance replacement parts for the automotive and motorcycle aftermarkets. Edelbrock produces their core products in the United States of America using state-of-the-art equipment in their world class manufacturing facilities. Edelbrock, LLC encompasses six locations in Southern California totaling more than 500,000 square feet. For more information please visit us at www.edelbrock.com

Edelbrock, LLC. .:. 2700 California St. Torrance CA. 90503