For Immediate Release

For Company Information Contact:
Eric Blakely
Director of Advertising
(310) 781-2222 x.2938

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Rob Morse
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Edelbrock Taps AutoRep for OE Sales Representation

TORRANCE, CA (May 17, 2011) - Edelbrock, LLC has hand selected Rob Morse of AutoRep Sales and Marketing as their representative for the expansion of their original equipment sales efforts in the great lakes and Midwestern region. Morse will draw on his more than seven years of manufacturer sales representation experience combined with his fifteen years of sales and marketing experience with Ford Motor Company to further expand Edelbrock’s products, aluminum foundry and manufacturing services to original equipment manufacturers.

According to Edelbrock Vice President of Sales Steve Whipple, "Rob’s professional experience and track record has earned this appointment. Experience aside, Rob is an automotive enthusiast who understands the diverse performance aftermarket marketplace. He and AutoRep will be a valuable asset to the Edelbrock sales team and we expect an immediate and positive impact from their efforts."


Founded in 1938, Torrance-based Edelbrock, LLC is recognized as one of the nation's premier designers, manufacturers and distributors of performance replacement parts for the automotive and motorcycle aftermarkets. Edelbrock produces their core products in the United States of America using state-of-the-art equipment in their world class manufacturing facilities. Edelbrock, LLC encompasses six locations in Southern California totaling more than 500,000 square feet. For more information please visit us at


Detroit, MI based AutoRep Sales Company is a multi faceted agency focused on representing performance and specialty automotive companies to warehouse distributors, mail order companies, engine builders, original equipment manufacturers, and retailers throughout the Great Lakes area of the United States. AutoRep is a member of the Specialty Equipment Market Association and Performance Warehouse Association.

Edelbrock, LLC. .:. 2700 California St. Torrance CA. 90503