Edelbrock Unilateral Pricing Policy
Over the years we have striven to support the 3-tier distribution chain, as our company ultimately relies on the success of our resellers. We believe that it is critical for us to work together in order to strengthen everyone's positions in the performance aftermarket. In an effort to preserve brand value and a healthy distribution channel we will be implementing the Unilateral Pricing Policy.
The Unilateral Pricing Policy (UPP) sets a Minimum Retail Price (MRP) for all Edelbrock products. This policy is designed to curb price slashing among Edelbrock retailers, enabling them to remain profitable in this highly competitive business environment.
Thank you for visiting and shopping at Edelbrock, LLC. Following are the terms and conditions that constitute our UPP Policy.
WHY IS EDELBROCK, LLC. INTRODUCING A UPP?
Edelbrock, LLC. is introducing a new pricing policy to maintain the long-term strength of its brands, to make sure that only quality dealers carry the products and to make sure there are sufficient margins for these valuable dealers to continue to support Edelbrock LLC.
WHAT IS THE NEW PRICING POLICY?
The Unilateral Pricing Policy (UPP) establishes a Minimum Retail Price (MRP) - the price a consumer actually pays - for Edelbrock products.
WHO DOES THE POLICY AFFECT?
The policy affects any merchant that sells to consumers. This includes, but is not limited to: jobbers, retailers, online dealers, warehouse distributors, auction sellers, or auction sites.
HOW CAN IT BE VIOLATED?
A violation is defined as the sale or advertising of an Edelbrock product(s): Below the stated MRP Which are bundled together at a price below the aggregated MRP of the individual items On a website with ambiguous pricing such as: "See Price in Cart", "Make Offer", "bid", rebate funds, customer specific funds, or "Instant Message me for pricing"
WHAT ARE THE PENALTIES FOR VIOLATING THE POLICY?
Once a violation is discovered, the reseller will automatically be penalized in accordance to their first, second or third offense.
HOW LONG WILL I BE PENALIZED FOR?
Duration and severity increases for each respective violation. Penalties and the full policy can be downloaded here.
HOW DOES UPP WORK WITH MSP?
The UPP replaces any and all of MSP terms and conditions.
ARE DISCONTINUED PARTS INCLUDED IN THE UPP?
No, all discontinued parts are excluded from Minimum Retail Pricing. Please refer to the price sheet for all part numbers that fall under the UPP.
WHEN WILL THE NEW PRICING POLICY GO INTO EFFECT?
The UPP will go into effect July 1st, 2015
WHAT BRANDS DOES THE UPP OVERSEE?
UPP pertains only to Edelbrock performance products. Russell and SX Performance brands are NOT included in the UPP.
DO I SIGN THE PRICING POLICY?
You do NOT sign our pricing policy - this is a unilateral policy - meaning after the UPP goes into effect all dealers passively choose to accept it or not.
IS THIS LEGAL?
This is legal. U.S. antitrust law states that it is lawful for manufacturers to adopt a policy regarding resale prices and to deal only with resellers that independently choose to follow the policy. Many companies in other industries have already implemented a similar program.
For any questions, please contact the Edelbrock Unilateral Pricing Program Administrator.
Please note: No persons other than the program administrator is authorized to answer questions regarding Edelbrock Unilateral Pricing Program.
UPP PROGRAM ADMINISTRATOR
2700 California Street, Torrance, CA 90503